Campaign craft — key visuals, packaging moments and platform-native design.
Great campaigns need a strong central idea and the craft to carry it across every format — a hero visual, ads in a dozen sizes, social posts, retail and packaging touches.
Fifth Avenue's design team turns a campaign idea into a complete, consistent kit, designed natively for each platform rather than resized from a single poster. Because the same team runs your performance and social, creative is made with testing and real placements in mind.
What's included
Key visuals — The central campaign image or system that every other asset is built from.
Campaign kits — Ads, social posts, stories, banners and print assets in every size you need, consistent across the set.
Performance creative — Ad variants designed to be tested — different hooks, formats and messages — so performance campaigns have options to learn from.
Packaging and retail moments — Limited editions, in-store and launch materials that extend the campaign offline.
How it works
Brief — The idea, audience, placements and deadlines agreed.
Concept — Creative routes presented and one chosen.
Craft — The full kit designed and adapted per platform.
Deliver — Files delivered and approved on the dashboard, ready to run.
Why Fifth Avenue
One accountable team — Influencer, search, paid and content work are run by one team toward one goal, so nothing gets lost between agencies or reported in isolation.
Approvals in the open — Briefs, creator shortlists and deliverables are signed off on the dashboard, with a clear record of who approved what and when.
Made for real placements — Creative is designed alongside the media plan, so every asset fits where it will actually run.
Frequently asked questions
What is a campaign kit?
The full set of assets a campaign needs — key visual, ads, social posts, stories and banners in every required size — designed as one consistent system.
Do you design performance ad creatives?
Yes, including multiple variants for testing on Meta, Google and other channels.
Can you work within our existing brand guidelines?
Yes. We design to your guidelines, or help extend them where a campaign needs more range.