Shortlists, negotiations, briefs, usage rights and payments — managed end to end.
Running creator campaigns in-house means dozens of conversations, contracts, drafts and invoices at once. Most of the effort goes into coordination rather than the campaign itself.
Fifth Avenue takes the operational side off your plate. We manage every creator from shortlist to payout, with each stage visible on your dashboard and every approval recorded — whether the strategy is ours or your own team's.
What's included
Shortlisting and vetting — Creators checked for audience fit, engagement quality and brand safety before they reach you.
Negotiation and contracts — Fees, deliverables, timelines, exclusivity and usage rights agreed in writing.
Brief and approval workflow — Creator briefs issued and drafts reviewed against them, with your sign-off before anything goes live.
Payouts and paperwork — Creator payments, invoices and tax paperwork handled, with itemised billing to you.
How it works
Shortlist — Vetted creators proposed for you to approve.
Lock — Terms agreed and confirmed on both sides.
Deliver — Content produced, approved and published on schedule.
Settle — Creators paid and results reported.
Why Fifth Avenue
Approvals in the open — Briefs, creator shortlists and deliverables are signed off on the dashboard, with a clear record of who approved what and when.
A regional creator network — Creators in every Indian state across 30+ languages, matched by region, niche and audience — so campaigns can speak the language your market actually speaks.
Billing that explains itself — Every invoice arrives itemised, with payment history on the dashboard, so you always know what was paid and what it bought.
Frequently asked questions
Can you manage creators we've already chosen?
Yes. We can run the operations for creators you've picked, or build the shortlist for you.
Who handles usage rights?
We do — rights for organic and paid use are agreed in each creator's contract before content is made.
How are creators paid?
We handle creator payments and bill you through itemised invoices, so you have one payee instead of many.